Category Archives: Voiceover

Italian Translation: Why You Need It

Companies who do business internationally understand the need for Italian translation.  Successful international entities who hold themselves to the highest standard always feature Italian as an integral part of their global brand strategy.

A major reason for this is that Italian brands – which are world leaders in how they combine style and innovation – have set a worldwide benchmark for attractiveness and quality, and have lead many industries in areas ranging from automotive, engineering, and food & beverage, to fashion, and even everyday family products.

Brands originating in Italy have cemented Italian as a linguistic necessity for international businesses.  This is why Italian is in the must-have EFIGS category of European languages: English, French, Italian, German, and Spanish.

If your company wants to be held to a standard of worldwide quality, think of how these Italian brands represent global brand success:

In the automotive space, Italy has given us Ferrari, Lamborghini, Pirelli, and Ducati.

In fashion, Italy has produced the luxurious Versace, Gucci, Prada, Giorgio Armani, Dolce & Gabbana, and Bvlgari brands.

Italy is always a top standard in food & beverage, with household products from Nutella, Martini, S. Pellegrino, and Barilla.

And, in the infant & stroller category, the Italian brand Chicco is a major success.

These brands’ success make it easy to gauge Italy and Italian consumers’ Internet presence: Italy has the 4th highest Internet usage population in Europe, making it a mainstay among the top 10 Internet countries in Europe.

On the world economic scale, Forbes has reported Italy as a country with a GDP of over $2 Billion, produced by its population of just over 61 million.

Considering Italy’s list top world brands, and European Internet presence, the question about working with VeraLanguage to provide your company with Italian translation, voiceover, interpretation, and any language service you need, is a simple decision: you need Italian translation; you need VeraLanguage.

German Translation: Why You Need It

For any company doing business internationally – and particularly in Europe – translation into German is a must.

Not only is German the language with the most native speakers in Europe, it’s the language of a country with one of the world’s most advanced, stable, profitable economies, with top global brands in finance, technology, automotive, engineering, and more.  Top global companies like Allianz, Deutsche Bank Group, Siemens Group, ThyssenKrupp, Volkswagen, and BMW are all based in Germany.

To put the need for German translation into perspective, here’s a quick question to put help illustrate just how popular German translation is: does the acronym ‘EFIGS’ means anything to you?

If it does, then, the need for this article will be obvious.  If EFIGS sounds more like a dried fruit that belongs in a cookie, then, the following explanation should shift your thoughts from dessert, to languages and professional translation.

EFIGS is the commonly used acronym for English, French, Italian, German, and Spanish.  This group represents a list of European languages where, when one is needed, all are needed.

But, if we were to list these in order of which has the most native speakers in Europe, which is among the top 10 languages on the internet, which is an official European Union language, and which is the language of the country with the 5th largest economy in the world, then, all answers point to German.

If your company is interested in being taken seriously as an international enterprise, these services – provided by VeraLanguage International’s German teams – are absolutely crucial: having a German language version of your website, German text in your product manuals, and German voiceover in your videos.  Other necessary services include German interpretation for phone calls, and German cultural analysis and planning for your international brand strategy & business plan.

Why Do You Need a Professional to Translate? 5 Reasons…

If your company is doing international business, you need translation services.  Many companies start managing translation on a project-by-project basis, delegating translation to their staff, or an outside company.  Many companies rely on Google Translate, or Microsoft translation services, but, both leave your company looking foolish to the people reading the translation.  At this point, approaching a professional translation agency might seem unnecessary, but, if you want to look credible, you can’t afford not to hire a professional translation company.  Building a long-term partnership with a professional translation agency early on can help you avoid potential pitfalls, and give you the edge on your competition.  Here’s why:

1.         Experience

By partnering with a professional translation agency early on, you benefit by being able to take advantage of the experience a translation company has to offer.  The translation company will have worked with companies like yours on similar projects, and will have professionals who speak the language your customers use every day.  A professional translation agency can advise you on everything from how best to set up translation workflows, to the cultural connotations of your latest marketing campaign.  They can help you avoid common mistakes, as well as help you plan your internationalization strategy, and even help you adapt TV advertisements or digital marketing materials for foreign markets.

2.         Resources

Many companies that start managing translation internally find it very difficult as their business grows.  As a company expands and resources become stretched, translation management often gets shuffled to the bottom of the pile, or delegated to inexperienced employees.  Deadlines get missed, or translation jobs get rushed out, and mistakes are more likely to take place.  Business development teams complain about the poor quality of translations; calls to customer support increase – all of which makes your company come across looking foolish.

A professional translation agency will have access to a huge pool of professional linguists that can be called upon as demand increases, or when big or special projects come up.  Often, senior linguists can be found who have expertise in your particular field of business.  They have an understanding of your customers, your competitors, and your market so you can rest assured that translations are always of the highest quality, and spoken to reflect the local dialect or cultural representation of the language.

3.         Tools

A professional translation agency will have access to a range of tools for managing translation projects.  The benefits these tools offer – over internal processes that use Word, Excel and copy/paste – are huge. The first step for any company that’s serious about language support is to begin building translation memories.  Using translation memories can then help drive down your long-term costs.  With a translation memory, each new project is scanned for translation matches and pre – translated content is reused.  This not only reduces your costs, but also helps you support language consistency.

The types of tools required to do this are often complicated and expensive, requiring significant investment if you want to do this yourself.  In addition, translation tools and translation memories require constant management and revision to make sure they work efficiently.  A professional translation agency can manage this for you, without the investment required in the tools and resources to do so.

4.         Consistency

Managing translation internally through language / country teams can work in the beginning, but, the challenges outweigh the benefits.  One of the biggest problems with this approach is: how to support language consistency. If staff members leave, teams change, or products change, how do you make sure that translations stay intact?

The solution to this is language standardizing and control.  This is an important area where a professional translation agency can help.  Using terminology lists for each language, setting up glossaries, and clearly defining your language style and tone of voice is key to providing consistency across all your multilingual documentation.  Again, the tools required to manage this are expensive and time-consuming to manage, which is why outsourcing this to a professional translation agency will save you money in the long run.

5.         Efficiency

Partnering with a professional translation agency to help manage your translation and localization projects is much more efficient, and less of a risk overall, than trying to establish your own team or set of tools.  The money you save can be used in other areas of your business, and. who wouldn’t want that?  Using a professional translation agency is less risky, requires less upfront investment, and is much more flexible.  Using professional linguists guarantees the highest translation quality and faster output than using members of your in-country sales team, who should be focused on selling.

With all these points covered, for anyone involved in translation or localization management, the decision to use a professional translation agency should be an easy one to make.  If you have questions and would like to get a cost analysis, speak with VeraLanguage. If you’re looking for a new translation vendor for the first time, or if you’re looking to change, contact us for a friendly, impartial chat.  Whatever your requirements, large or small, we’re confident that Veralanguage.com is your solution.

Adobe Captivate: Translation / Re-Design, & VeraLanguage

Adobe Captivate 7 - the new release - continues to be an excellent tool for e-learning across multiple languages - but - expert support from a team of humans is still needed...

Adobe Captivate 7 – the new release – continues to be an excellent tool for e-learning across multiple languages – but – expert support from a team of humans is still needed…

Firstly: thanks to @captivatecrazy (Anita), The #AdobeCaptivate Daily, and http://paper.li/tag/AdobeCaptivate for sharing our blog post from yesterday!  We are very grateful… Secondly: how about some more detailed info about working with VeraLanguage International for your Adobe Captivate translation / re-design / localization projects?  Sure?  Ok, here we go. Anyone familiar with Adobe Captivate will know that it’s an excellent platform for creating e-learning courses.  Absolutely top notch.  We have nothing but great things to say about it. So, let’s say you have a course, created in English (or, any language, actually), which you need in other languages.  You have various animations, functions, images, transitions, audios, etc etc etc throughout your course, and, you’d like the same things…but in, say, Traditional Chinese.  Or Brazilian Portuguese.  Or Canadian French.  Or Russian.  Do you try an automated approach – or – a human approach? That’s where we come in. (The answer, by the way, is: a human approach.  Don’t worry, this isn’t a scored exam.  It’s a blog post.  SCORM and LMS functionality is not attached herein.  Yes, that’s an inside joke for developers and e-learning pros…but, we digress.) The benefit of working with us, rather than going the automation route – is that our team of in-country, expert linguists and Captivate designers actually speak the languages needed, and, they speak the language of Captivate.  Placement is done in detail, with special attention to typesetting, layout, formatting, and so on. Why does that matter? Consider that a title in English may be up to 3 times longer in Russian – so – automation may give you a title which is hanging off the right edge of the screen.  Multiply that concept across the whole presentation – and you’ve got a course whose text looks … unacceptable. Think about how Chinese and Japanese have unique typesetting rules: indentation, margins, what sentences can and can’t start with, and so on.  Again – a human needs to do the work.  Automation (autobots?) will miss these crucial, cultural details, which can cause a complete fail.  No matter how good your English course is, if it wasn’t laid out and re-designed properly in foreign languages – the course will not be accepted by readers of those languages, which leads to lost business, frustration, offense, fail, fail fail… We can save you from those pitfalls, and, localize your Adobe Captivate courses to a level of quality and cultural acceptance.  Our clients come to us exactly for these reasons.  This is why we’re confident enough to offer posts about our Captivate services… Again – what to do?  Get in touch with us any time, 24/7 – to discuss your E-learning Captivate projects: info@veralanguage.com As always, thanks to all our clients and friends.  We are here for and because of … you. Cheers, Vera VeraLangauge International www.veralanguage.com 801-984-3346 Any Language. Any Project. Any Time.

E-Learning Localization: Vera’s the Best of the Best

Do you use Adobe Captivate? Do your clients need your courses in other languages? (Yes.) That's what we're here for...

Do you use Adobe Captivate? Do your clients need your courses in other languages? (Yes.) That’s what we’re here for…

Why not take this opportunity to discuss e-learning?  Better yet – why not talk about Vera’s skills in e-learning localization?

…we see no reason not to.  That’s good enough for us.

In 2013, we’ve completed a number of multi-language, multi-national e-learning courses.  Not only do we love e-learning and education – our skills in this space are truly unmatched.  Where else can you localize your e-learning courses – in any language – via native linguists, voice artist, and designers, with the accuracy, intelligence, relevance, and passion – all for excellent rates and in record turnaround times?

(The answer is: nowhere else.)

Don’t worry – we don’t give away the answers that easily in our e-learning courses.

So, we’ll be talking a good deal about e-learning translation, voiceover, design, desktop publishing, programming – and localization – as we go on.

Adobe Captivate?  Check.

Articulate?  Check.

Articulate Presenter and Storyline?  Check and check.

And the list goes on and on…

What to do?  Get in touch with us any time, 24/7 – to discuss your E-learning Captivate projects:

info@veralanguage.com or call us at 801.984.3346.

Thanks to all our clients and friends.  We are here for and because of … you.

Cheers,

Vera

VeraLangauge International
www.veralanguage.com
801-984-3346
Any Language. Any Project. Any Time.

On With the Series … About The Wondrous ≈ Sign

I must admit, using the ≈ sign in our blog titles and posts probably does(n’t) (do) wonders for our search engine ranking.

I’ve mentioned this before – when we kicked off our series on how translation is often a combination of ≈ and =, and rarely about = alone.

In that previous entry, I showed a screenshot of how a Google search for ≈ yields a goose egg (or, nothing, if you will.  Or a donut.  Zero.    Cool?  Cool.)

This time, how about a Google image search for ≈?

Here it is:

Screenshot of the (lack of) results from a Google image search for ≈ on 12 March, 2013.

Screenshot of the (lack of) results from a Google image search for ≈ on 12 March, 2013.

And, for a bit of time-stamping, heres a screenshot of the date and time at which the screenshot was taken:

Date and time of when the above screenshot was made.

Date and time of when the above screenshot was taken.

How’s that for both proof of ≈’s lack of place in the (internet search) world?  And, how’s that for redundant redundancy?  I love, love redundant redundancy, a lot – a lot.  No, I don’t love it – I love identifying when it is used, particularly, unwittingly / unknowingly (see how I did that?).  A screenshot, and then, a screenshot of the screenshot’s time stamp, and then, a paragraphical paragraph rife with redundancy.  Lovely.

Also, I think if I keep doing screenshots of screenshot image file titles, we might create optical feedback, like this:

Video feedback, featuring Adam Savage.

This would create redundantly redundant redundancy.  Or, would it?  It might create a void into which all our blog posts get dragged.  We don’t want to find out.

The point being, ≈, which is so important when understanding translation, still, yields almost naught, in search terms.

So, to continue with our series, here’s a couple of nice lists about what we’ll address in upcoming posts.  Really, of all that there is to consider when embarking on a translation project, a short list would include:

(From our last entry)…

  • Who is seeking localization? (e.g What company?)
  • Why is it sought? (e.g. Marketing, Sales, Instruction, Information?)
  • Who will do the localizing? (e.g. What professionals?)
  • Who will review the localizations? (e.g. An in-house team of the client’s employees?)
  • Who will view the finished product? (e.g. Employees, stakeholders, clients, everyone on YouTube?)

And, for our series on ≈, we’ll discuss:

  • VeraLanguage Services List:
    • Translation
    • Transcription
    • Interpretation
    • Voiceover & Professional Audio
    • Subtitles
    • Design & Desktop Publishing
    • Proofreading
    • Consultancy

And, these aspects of linguistics and nonverbal communication:

  • Selected aspects of linguistics
    • Grammar
    • Stylistics
  • Selected aspects of nonverbal communication
    • Subject Position
    • Posture
    • Clothing
    • Gestures
    • Engagement
    • Genetics
    • Tone
    • Voice
    • Gaze
    • Haptics
    • Kinesics
    • Proxemics
    • Chronemics
    • Semantics

And, with the stage set thusly, we’ll keep the posts a-flowin’…

Cheers,

Vera