For any company doing business internationally – and particularly in Europe – translation into German is a must.
Not only is German the language with the most native speakers in Europe, it’s the language of a country with one of the world’s most advanced, stable, profitable economies, with top global brands in finance, technology, automotive, engineering, and more. Top global companies like Allianz, Deutsche Bank Group, Siemens Group, ThyssenKrupp, Volkswagen, and BMW are all based in Germany.
To put the need for German translation into perspective, here’s a quick question to put help illustrate just how popular German translation is: does the acronym ‘EFIGS’ means anything to you?
If it does, then, the need for this article will be obvious. If EFIGS sounds more like a dried fruit that belongs in a cookie, then, the following explanation should shift your thoughts from dessert, to languages and professional translation.
EFIGS is the commonly used acronym for English, French, Italian, German, and Spanish. This group represents a list of European languages where, when one is needed, all are needed.
But, if we were to list these in order of which has the most native speakers in Europe, which is among the top 10 languages on the internet, which is an official European Union language, and which is the language of the country with the 5th largest economy in the world, then, all answers point to German.
If your company is interested in being taken seriously as an international enterprise, these services – provided by VeraLanguage International’s German teams – are absolutely crucial: having a German language version of your website, German text in your product manuals, and German voiceover in your videos. Other necessary services include German interpretation for phone calls, and German cultural analysis and planning for your international brand strategy & business plan.